What are the best gift cards for Mother’s Day this year? Buygiftcards recently surveyed more than 400 mothers aged 25-55 to answer this question and Mom told us...

You can’t go wrong with Amazon, Target, or Starbucks gift cards.

The Best Gift Card Brands for Mom

Where preferences usually rank high in dining, department stores and general big box store categories, survey results prove online retailers are now coveted by more than 77% of the moms. Big Box stores such as Target and Walmart came in second at 54%. To round out the top 3 categories, coffee gift cards such as Starbucks were preferred by 51% of moms.


Best Gift Cards For Mother's Day

Finding just the right gift is really important because Mom is really important. Sometimes gift cards feel impersonal but there are all sorts of ways to personalize them including creative deliveries, photos, videos and heartfelt messages. Mom has told us that she loves gift cards so don't be afraid to give her what she wants. Below are a few of the best gift cards to give Mom but visit our Gift Ideas for Her for all of our gifting ideas. 

1. Amazon Gift Card

Amazon Gift Card

2. Target Gift Card

Target Gift Card

3. Ulta Beauty Gift Card

Ulta Beauty

4. Sephora Gift Card

Sephora Gift Card

5. Darden Restaurants Gift Card

Darden Restaurants Gift Card

6. Nordstrom Gift Card

Nordstrom Gift Card

7. Macy's Gift Card

Macy's Gift Card

8. Panera Bread Gift Card

Panera Bread Gift Card

9. Spa & Wellness Gift Card

Spa & Wellness Gift Card

10. BGC Card

BGC Card

Not sure what Mom would like? Leave the choosing to her. This card can be redeemed for any of our 200+ brands on the site. From Adidas to Zappos and everything in between, she can choose which gift card is best for her. 

Not All Moms Are The Same

If you think all moms are the same, we heard differently. Millennial Moms love their coffee cards compared to GenX Moms. It was the largest point of differentiation between categories when comparing the two generations. We also found Millennial Moms like brands they frequent like Big Box and Grocery. When comparing moms who stay at home to moms who work outside of the home, we found they don’t always act the same either. Moms that stay at home prefer gift cards to treat themselves such as clothing, beauty, and accessories. Moms who work outside of the house are looking for entertainment, travel, and sporting goods gift cards. 87% of moms with a newborn in the house want an online retailer gift card like Amazon. This is the highest preference among any type of mom. Below are the best gift cards for Mom's who want to get moving again. 


Add A Little Something Extra

Over 70% of the moms giving gift cards plan to supplement their gift cards with additional items. Buygiftcards is the only online gift card retailer to offer curated gift card boxes that turn a simple gift card into a total gifting experience and there are options that suit every type of mom. Mother's Day offerings include:


Gardening Mom: $25 The Home Depot Gift Card, Gardening Gloves for $34.99

Gardening Mom


Toast to Mom: $25 Target Gift Card, 16oz. Stemless Wine Tumblr and Chocolates for $54.99

Toast To Mom

Mom on The Go: $25 Gap Options Gift Card, 27oz. Stainless Steel Water Bottle, Reusable Ice Sticks for $59.99

Mom On The Go

Personalize It

Add a Picture or Video

As the saying goes, a picture really is worth a thousand words. While you should certainly include a heartfelt message with your gift card, create something truly thoughtful and memorable by adding a photo or video. If the gift card is for grandma, have the kids record a message and text or email it to her first thing in the morning. There is no better present to grandma than to hear how much she is loved. 

With BuyGiftCards, this is super easy to do. Once you’ve selected your gift card and denomination, select “Digital” to choose your custom greeting card. Just like at the card store, you can choose a specific design created by our in-house artists. From there, personalize your digital gift card with an image or video.


Turn Your Gift Card Into a Craft

Go above and beyond with your Mother's Day gift card by turning it into a unique craft the kids can join in on. With our new BeDazzled line, kids have the chance to be creative with each card. 

In order to do this, choose Print for your gift card in the checkout process. Here's a blog that will give you step-by-step instructions. Choose your BeDazzle egreeting template, add a message and photo, and print to let the fun begin. Your kids can take the time to decorate their card by hand using anything that sparks their interest. This turns your gift card into a gorgeous work of handmade art!

Let’s make Mom feel super special this year and be sure to send her exactly what she wants…Gift Cards…in a heart-felt personal way. Send it digitally or in-person but make sure to personalize it to make it extra special for Mom.